Gil Hoffman

Gil Hoffman is the executive director and executive editor of the pro-Israel media watchdog HonestReporting. He served as chief political correspondent and analyst of The Jerusalem Post for 24 years.

 Swedish activist Greta Thunberg talks to journalists as she arrives at Arlanda airport outside Stockholm, Sweden, June 10, 2025.

Muddling through the 'Madleen': How Israel got the better of Greta Thunberg - opinion

 MOURNING THE victims of the Capital Jewish Museum shooting, Yaron Lischinsky and Sarah Milgrim, outside the White House in Washington, May 22

Dishonest reporting kills: DC antisemitic murders are a wake up call

 Mosab Abu Toha denying that Emily Damari should be classified as a hostage.

Pulitzer Prize shows Hamas continues to control Gaza war's narrative - opinion


Meta must label Al Jazeera as state media. Here's why - opinion

This is the time for Meta to start labeling Al Jazeera and AJ+, so it will be a little harder for anyone to get away with quoting them and saying “Facebook says it’s true.”

 AL JAZEERA headquarters in Doha, Qatar.

Why the ‘60 Minutes’ segment with freed hostages fell short - opinion

While the '60 Minutes' segment does not explicitly put the onus on Israel, its framing choices and selective narrative emphasis shifts emotional blame, despite Hamas being the perpetrator.

 LESLIE STAHL on ‘60 Minutes’ at the start of the segment.

Hoodwinked: How Hamas influenced int'l media to not cover emaciated hostages - opinion

Gaunt Jews do not play into the narrative of the world media, which has bought into Hamas’s deliberate strategy of painting Gazans as victims and Israelis as aggressors.

 EMACIATED HOSTAGE Eli Sharabi is paraded on stage by Hamas before handover to the Red Cross in Gaza, Feb. 8, 2025.

Int'l media is lacking empathy, even as the hostages come home - opinion

Even if empathetic coverage never comes, we will never relent in the important effort to change the international narrative and improve Israel’s image.

 A person looks on as people gather at a square to watch broadcasts related to the expected release of three female hostages who have been held in Gaza since the deadly October 7, 2023 attack, amid a ceasefire deal between Hamas and Israel, in Tel Aviv, Israel, January 19, 2025.

Where misinformation proliferates: How to make social media less awful - opinion

You can also help make Facebook and Instagram less awful and make sure they call a spade a spade – and a cat a cat.

 IF IT walks like a dog and purrs like a dog...

Foreign Minister Sa'ar can spend $150m. on public diplomacy. This is how he should do it - opinion

Sa'ar's new budget is the first step toward correcting 77 years of mistakes in neglecting Israel’s effort to explain itself to the world, which is more important than ever.

 GIDEON SA’AR

Why is journalism in Syria held to a different standard? - opinion

Hypocrisy is what happens when too much of the media put their biases before their responsibilities as journalists.

 A JOURNALIST – in his PRESS vest – topples a bust of dictator Hafez Assad, in Syria.

Shark-Ninja launches new air purifier NeverChange HP303

Powerful air filtration with a HEPA filter lasting up to 5 years, designed for allergy sufferers, pet owners, and families.

 Shark-Ninja's air purifier

The media's terror-supporting complicity must be called out - opinion

There have seemingly been no consequences for journalists who celebrated the massacre of Israelis, and top media outlets are allowing them to continue reporting on the war.

 ABDALLAH ALJAMAL, ‘Palestine Chronicle’ contributor from Gaza, died in Nuseirat in June.

Mainstream media downplayed violent Amsterdam pogrom - opinion

The international media should have known better and been able to call a spade a spade and a pogrom a pogrom.

 TOASTING MACCABI Tel Aviv fans upon their arrival at Ben-Gurion Airport, after their rescue from marauding pro-Palestinian gangs in Amsterdam, Nov. 8.

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